A Little More About Rockwell Trading

Rockwell Trading, Inc. was founded in February 2005 by five active traders, three of whom were floor traders on the CBOT. Behind Rockwell Trading is a young and extremely dynamic team that is dedicated to empowering a new generation of confident and successful traders and investors.

Rockwell was launched to fill the void of quality trading education in today's industry. Our company, our methods, and our products are based upon years of first-hand knowledge and experience when it comes to live trading in today's markets - including floor trading - and we are 100% committed to making sure that our students are the ones who benefit from this. Our goal is to give our clients an edge in this business, allowing them to trade successfully at a level that most traders in the industry have never reached before.

We strive to be the leader in our line of work through proven, high-quality products and responsive customer support. We realize that there are many aspiring traders in this industry who have fallen victim to scams and false promises, and we are determined to demonstrate in every way possible that this is not something that will happen to you at Rockwell.

To ensure that you feel 100% confident in our company, there are a number of steps that we have taken to establish our credibility as an authentic business, including the following:

• We are one of the few educational trading companies in our industry that is a member of the Better Business Bureau (BBB).
• We are a member of the National Consumer League, supporting them in their fight against Internet fraud.
• We are consistently working with high-quality partners to ensure that our actions and our representations comply with regulatory guidelines.

Our Team Members

Markus Heitkoetter

As CEO at Rockwell Trading, Inc., Markus has taught hundreds of investors in the U.S. and European markets.

Markus started trading 19 years ago, using point and figure charts from published numbers in the morning newspaper, mainly with stocks. In 1996, he began developing a number of trading systems by using SuperCharts (which is now TradeStation), MetaStock, OmniTrader and other software.

In 2002, Markus decided to quit his regular day job as a director at IBM and become a professional trader. He moved from Germany to the United States to get started.

Throughout his career, Markus has traded EVERYTHING: stocks, options, futures, commodities, spreads, Forex, foreign markets, interest rates, etc. If its out there, he has probably traded it. In addition, he traded on a wide variety of different timeframes: ticks, 1-, 3-, and 5-minute, hourly, daily, and weekly.

In the past 5 years, Markus has taught his strategies and methods to hundreds of traders all over the world, offering educational webinars for the CME (Chicago Mercantile Exchange), Eurex, FxStreet, Strategy Runner, and other financial companies. He has written articles on over 500 websites, and has become an expert contributor on ezinearticles.com, Yahoo Answers, and FAQTs.com.

Markus holds the German equivalent to an MBA in Business Administration and Computer Science.

Mark Hodge

Mark began his career in the financial industry with Morgan Stanley Dean Witter back in 1995. He started off using S&P fundamental sheets to identify undervalued companies, and, in the late 1990s, he became a student of technical analysis and jumped into swing trading.

After getting his license as an adviser with American Express, Mark decided to dedicate his time to a career in trading. He spent 5 years as a full-time options trader, where he focused on complex, multi-legged positions to minimize risk and increase reward. His extensive knowledge of options and futures trading has lead to his success as an educator with Rockwell Trading.

Since joining Rockwell in July of 2006, Mark has taught students all over the world to meet their trading goals using professional money management and Rockwell's simple trading strategies.

Dave Immel

Dave Immel began trading the Futures market in 1999. He is also well-versed in trading the Forex currency markets.

Thanks to Dave's job as a professional basketball coach, he has a great deal of coaching experience to draw from when it comes to Rockwell Trading. A former Rockwell student, Dave signed up for the Rockwell coaching program in 2007. Combining his skills as a trader and a coach, Dave is working for Rockwell Trading, helping students learn how to trade the Futures markets and improve their trading skils. Dave's two passions are trading and coaching, and working with Rockwell, he is able to fulfill both.

Jose Aranaz (Joey)

Joey is a recent addition to the Rockwell Trading coaching team. He brings with him more than 25 years of trading experience. He started his trading career in the Japanese Grain market in 1977. He was a licensed financial consultant with Merrill Lynch International and also a Senior Dealer with Arab Asian Bank Hong Kong, specializing in currencies (forex), bonds, commodities, and futures. As part of his professional tasks, he was involved in training private individuals and traders in different trading methodologies.

Since his "retirement" from the financial industry, he still follows the technical innovations and changes in the financial markets.

He continues to invest and trade in the wide spectrum of financial instruments. He also owns and operates a family business involved in exports.

Joey holds a Bachelors Degree in Business Management.

Hadar Shmueli

Hadar's area of expertise is wide and varied. He worked for seven years as a software engineer in three High Tech companies focusing on complex systems and technologies. Eight years of trading the stock market positioned him as an expert in this field.

Hadar also teaches seminars on "social dynamics, in which he guides students on how to improve their communication skills and build better connections with others. Using his knowledge of the NLP techniques, his ability to coach for Rockwell Trading is astonishing. Hadar holds a BA in Psychology and Computer Science.

Rollie White

Rollie brings over 30 years of professional management experience to our team. Rollie worked for Dresser Industries for much of his career and has held executive positions in Sales, Marketing, Engineering, and General Management. In August 2007, Rollie became a student of Rockwell's Day Trading Coach Program and succeeded in becoming a full-time day trader. Impressed with Rockwell's product, customer service, and dedication to client satisfaction, Rollie agreed to come on board in March 2008 to assist in running the company and driving its future growth. Currently, Rollie is Rockwell Trading's COO.

Brian Larson

Brian has been familiar with the trading community his entire life, thanks to his father. He joined the Rockwell team after working for 5 years in sales and working two years with Genesis Financial Technologies, a leading provider in charting software for traders. He is a qualified and experienced specialist when it comes to the Rockwell charting software, Trade Navigator. Brian has actively traded on the e-minis and commodity markets for 2 years, and trading is something he's been passionate about since high school.

Brian is currently attending ASU in pursuit of a Finance Degree.

Mandy Willits

Mandy brings 8 years of customer service and account management experience to Rockwell Trading. Prior to Rockwell, Mandy was a partner in a catering and event-planning business, managing over 120 customer accounts.

Mandy is currently the Account Executive in our Sales Department, and she's proud to be to the first stop for all new Rockwell students along their path to a successful trading career.

Jyoti Pillay

Jyoti Pillay joined Rockwell Trading in September of 2006. She is our Finance Manager and responsible for maintaining the organizations accounts, budgeting, payroll, and other administrative tasks. Before joining Rockwell Trading, Jyoti worked for H&R Block as a tax specialist. She started her career working for a Stock Broker in National Stock Exchange in Mumbai, the equivalent of the New York stock exchange. Jyoti has earned her Bachelors degree in Accounting.

Tobias Heitkoetter

Tobias heads up operations in our German branch, marketing our coaching programs directly to our European client base. He started his trading career 5 years ago, day trading the Bond market. Later, he added the e-mini stock indices to his trading portfolio, and he continues to follow stocks on the weekly charts.

Before joining Rockwell, Tobias worked for several other trading companies in the US and Europe. Tobias has dedicated himself to providing ongoing support to our students, and he continues to work with our international partners to expand the worldwide Rockwell community.